October 25, 2015

Outsourcing and Customized Services

Outsourced Digital Marketing

Client Background

  • A Spanish SME with focus on health and mental well-being.
  • The client was keen to leverage digital marketing, and video marketing in particular, to promote its services in international markets.
  • The client had 100+ YouTube videos with 500,000 views in aggregate. 

Client Objectives

  • Grow the total amount of time (number of subscribers multiplied by average viewing time) spent by viewers watching client videos
    • Grow the number of subscribers on YouTube from Spanish speaking world (particularly, outside of Spain), as well as key markets in Europe.
    • Grow the average amount of time spent by viewers viewing the videos.
  • Discover insights about which markets offer greater potential for expansion of client’s services.
  • Optimize the amount of money invested by client on video marketing by determining what was working and what was not working.
  • Monetize the videos.
  • Outsource the management of online video presence.

Results

  • Took ownership of management of YouTube presence for the client.
  • Grew the number of subscribers by 15% in the first 3 months of taking ownership.
  • Grew the total number of views by more than 20%.
  • Educated client on the kind of content that was working and provided insights on how to maximize the ROI on video marketing.
  • Helped build a case for client to invest its resources for expansion in Germany and German speaking market.