Client Background
- A multi-billion dollar, Indian e-commerce market leader, with a focus on e-marketplace model.
- The client has close to 40,000 sellers registered on its platform (and growing).
Client Objectives
- Grow the revenue realized from sellers
- Educate sellers on in-demand products and verticals.
- Educate sellers on opportunities for cross-selling and up-selling.
- Educate sellers on best-practices.
- Ensure that sellers are able to fulfill orders in required times and keep cancellations to a minimum.
- Use enterprise data and insights from corporate objectives/vision to align sellers in the same direction as the corporate.
- Help sellers understand in a simple language what hyper-growth witnessed by the industry sector meant for their business operations in terms of working capital and inventory management.
- Carry out secondary research to build insights based on other more-developed markets.
- Set up a well packaged newsletter with content produced on the basis of all the objectives listed above.
Results
- Analysed data provided by the client and augmented insights with secondary research. Our advisory services enabled client to meet stringent timelines requirements.
- Distilled insights into easy to understand language suitable for seller community.
- Proposed and agreed content with the client stakeholders.
- Partnered with a market leading agency on content formatting and packaging to produce state-of-the-art info-graphic based email newsletter.
