Social Media Analytics

3 Reasons Why Your Social Media Strategy Is Incomplete Without Analytics

Social Media is no longer a novel space for marketers although it continues to evolve itself with times. However many businesses haven’t successfully kept up with the evolution of social media and are still stuck in what some have called as Social Media 1.0. Often businesses feel that the main objective of their presence on[…]

Video Content Consumption Analytics

What is Video Content Consumption Analytics and What Can it Do For You?

As has been known for some time now, traditional, keyword based SEO (Search Engine Optimization) is dead and has given way to Content Marketing. Within Content, Video is the fastest growing segment and it accounts for more than three-quarters of the growth in data over the internet. This is the reason why brands as well[…]

The three legged stool on which your software business case must stand

In my career, first as a software programmer and later as an in-house corporate consultant as well as external management consultant, I have seen numerous enterprise software deals. However the enthusiasm at the time of deal signing rarely lasts beyond the first 18-24 months and it is not uncommon to find buyers disillusioned with their[…]

Automation in Analytics

What is true automation for analytics and is it desirable?

The word automation is often music to the ears of business leaders. Automation brings with itself the promise that things will run on their own, as cheaply as possible [at least over a longer term], and as consistently as they should. Given this, it is hardly surprising that clients are looking for automation for analytics platforms. Before[…]


Analytics for Small Businesses – The Unbeatable Advantage

It is hard being a small business. I know it from experience. There is something to be said about financial muscle, economies of scale and scope, access to the best and the brightest, etc. – things that big businesses enjoy by virtue of being big. Yet, there is one area where I believe that smaller[…]


The Death of Minibar – Data Driven Decision Making

I have been a frequent global traveler for much of my professional career. I have stayed in numerous hotels across various countries. While each hotel [or hotel chain to be more precise] tries to give a certain character to its hotels, the minibars across hotels, cultures and countries generally disappoint business travelers in more or[…]

Image Credit:

So what exactly is Internal Benchmarking?

Recently one of my clients was rather intrigued when I used the term Internal Benchmarking. I was talking to him regarding ways to leverage organizational data assets in order to uncover hidden costs and improve efficiency. I realized that not many people qualify the term Benchmarking when they use it. Oftentimes, Benchmarking is implicitly assumed to[…]

Formulating Your Analytics Strategy

5 Things to Remember When Formulating Your Analytics Strategy

As we are approaching the end of financial year (or Q3 in some countries), businesses are starting to work on their annual strategic planning cycles. I think it is timely that organizations consider crafting an Analytics strategy that enables Analytics become a key part of their execution tactics. Of course, each company is different and[…]

Big Data for Small Businesses

Big Data For Small Businesses

In my discussions on Big Data with small and medium sized enterprises, I have often felt a sense of helplessness on part of SMEs – small businesses appreciate that Big Data is real and is here to stay but are not so sure about what they can do about it. Big Data has become the[…]